California Agricultural Vision

Ag Vision Update Released Spring, 2017

In 2010, the California State Board of Food and Agriculture developed its first iteration of Ag Vision, under the guidance of America’s Farmland Trust. An ambitious effort, the process involved input from multiple stakeholders over a 16 month period. The resulting plan called upon not only the State Board, but others within the industry to move the plan forward. Since then, two progress reports have been developed by America’s Farmland Trust (in 2012 and 2016) showcasing progress made against the original 12 goal areas.

In this Ag Vision iteration, Nuffer, Smith, Tucker was engaged to guide the process. Stakeholder input was collected from a series of one-on-one interviews with key agricultural leaders and via an electronic survey of a broader stakeholder group. All of this input was used as the basis for discussion at a day and a half meeting on Sept. 15 and 16 with a stakeholder group carefully selected to give input on Ag Vision.

The aim of this iteration of the Ag Vision process was to revisit the original goal areas, prioritize them and develop realistic actions by the State Board during a 12-month period. Thus, this update is succinct, providing clear guidance for the State Board.

New additions to the 2016/2017 iteration of Ag Vision include:

  • Development of a “purpose” statement for California agriculture, which is designed to articulate agriculture’s contribution to society at large.
  • The addition of one clear vision statement describes success at some point in the future; a destination the State Board and others in agriculture are working to achieve.
  • The addition of two new goal areas that emphasize the need to create greater connections between farmers and the consuming public, as well as the need for agricultural entities to thrive.
  • The development of an overarching, enabling strategy focusing on stakeholder engagement. This engagement was critical to the formation of the first version of Ag Vision and remains a priority moving forward.

The world of agriculture is changing fast — and those throughout the supply chain must adapt. To that end, this document is a roadmap for the State Board.

The California Agricultural Vision project is made possible in part by grants administered by:

  • Columbia Foundation
  • Clarence E. Heller Charitable Foundation
  • S.D. Bechtel, Jr. Foundation
  • California Agricultural Technology Institute
  • California State University Agricultural Research Initiative

Special thanks to American Farmland Trust for their continued work.