The Office Of Agricultural Resilience and Sustainability
Brand Guidelines

Mission

The Brand Guidelines for the Office of Agricultural Resilience and Sustainability (OARS) have been designed to ensure consistent, clear, and impactful communication of our mission and values. These guidelines reflect our commitment to advancing not only environmental sustainability but also the broader resilience of California’s agricultural systems.

By providing a cohesive visual identity and unified messaging, we aim to reinforce our role as a leader in agricultural innovation, environmental stewardship, and community support. These materials are tools to help all stakeholders—from team members to partners—effectively represent OARS and its programs.

Please use these guidelines to ensure that all communications align with our vision, highlight our shared mission across diverse programs, and strengthen the agricultural community’s engagement with our work. Together, we can clearly and consistently communicate the importance of sustainable, resilient, and equitable agriculture in California.

Let us know if you have questions or need assistance applying these guidelines.

OARS Logos

Primary Logo

OARS logo (primary)
OARS logo (stacked)

Logo with White Text

OARS logo (white text)

Grayscale Logos

OARS logo (grayscale)
OARS logo (stacked grayscale)

All Black Logo

OARS logo (black)

All White Logo

OARS logo (white)

Block Grant Logos

HSP Block Grant (Primary)

Healthy Soils Program Block Grant Logo (primary)

HSP Block Grant (All White)

Healthy Soils Program Block Grant Logo (all white)

HSP Block Grant (All Black)

Healthy Soils Program Block Grant Logo (all black)

SWEEP Block Grant (Primary)

SWEEP Block Grant Logo (primary)

SWEEP Block Grant (All White)

SWEEP Block Grant Logo (all white)

SWEEP Block Grant (All Black)

SWEEP Block Grant Logo (all black)

Color Palettes

Primary Color Palette

#579223
#24464E
#F8B914
#000000
#FFFFFF

Secondary Color Palette

#007EA2
#A3D3E5
#F6881F
#B2852D
#B9CC2E

Social Media Profiles