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CDFA Division of Marketing Services

Marketing Division Mission


Our Mission

  • We fairly and responsively administer California Agricultural Marketing Programs.

Our Vision

  • To be valued for effective leadership and expert knowledge.

Our Values

  • We are individually and collectively responsible for our success.
  • We work as a team.
  • We are fair, consistent, and treat everyone with courtesy and respect.
  • We are flexible, proactive and open to change.
  • We are committed to honesty, integrity and open communication.
  • We make reasonable decisions utilizing the best available information and technology.
  • We encourage continuous learning and professionalism.
  • We encourage a creative, enjoyable and productive work environment.