Unlawful Practices
Enforcement
Unit is responsible for enforcing
laws pertaining to marketing and trade practices associated with distribution
of milk and dairy products. The Food and Agricultural Code describes
regulated business practices and the affected parties, which include
manufacturers, distributors, producers, wholesale customers, and brokers.
These laws were enacted to maintain an orderly and stable market for
milk and dairy products by discouraging marketing tactics that may cause
sudden market price fluctuations. The laws also deter the formation
of monopolies in the wholesale and retail sectors of the dairy industry,
which if left unmonitored, could lead to discriminatory practices and
predatory pricing designed to force competitors out of business.
Dairy Marketing Provisions (Published December 2006)
In-depth explanation of the dairy marketing laws and
regulations, with examples, for all manufacturers, distributors and retailers of dairy products.
Marketing
Provisions (2.35MB PDF)
Regulating Dairy Marketing Practices
Dairy Marketing depends on both producers and handlers
to conduct their trade practices within reasonable guidelines.
Regulating Dairy Marketing Practices
Approval for a Dairy Promotion
If you are planning a promotion to market a dairy product, please contact us.
Dairy Promotion Approval
Complaints Alleging Violations for Promotions, Coupons, and Sales Below Cost
Instructions for making complaints alleging violations
of any of the Unlawful Practices Sections (Food and Agricultural Code Sections
61381 – 61391)
Complaints Alleging
Violations for Promotions, Coupons, and Sales Below Cost
Lowest Observed Retail Prices
The announced lowest price that retailers can set for milk without providing documentation
to justify a lower price; updated monthly.
Lowest Observed Retail Prices
