Media Contacts: Steve Lyle (CDFA), 916-654-0462 , firstname.lastname@example.org
SACRAMENTO, November 8, 2021 – The California Department of Food and Agriculture’s Office of Farm to Fork (CDFA-F2F) announces it is currently accepting proposals for a 2022 California Nutrition Incentive Program (CNIP) expansion for Women, Infants and Children (WIC) and Senior Farmers’ Market Nutrition programs. This CNIP expansion is possible because of a recently announced $20 million increase in CNIP funding as part of an additional $127 million state budget allocation for CDFA-F2F programs.
CDFA’s CNIP provides competitive grant funding to organizations to provide incentives to nutrition benefit shoppers, as well as support program operations and outreach. For this request, CDFA is seeking project proposals from qualified entities to distribute incentives at Certified Farmers’ Markets, Community Supported Agriculture and farm stands throughout California. Incentives should be available to shoppers using WIC and Senior Farmers’ Market Nutrition Program benefits to purchase California grown-fresh fruits and vegetables. Participants should be able to receive the incentive at the time of purchase. Projects that reach underserved populations will be prioritized. This is a competitive process.