CalCannabis Cultivation Licensing
1220 N Street, Sacramento, CA 95814
1-833-CALGROW (1-833-225-4769)

This is California Cannabis

Statewide Public Education and Outreach Campaign

"This is California Cannabis" is designed to promote the state's legal cannabis cultivation market and raise awareness of the support and guidance offered to licensed cannabis growers by CalCannabis Cultivation Licensing, a division of the California Department of Food and Agriculture.

Californians interested in obtaining a commercial cannabis cultivation license will need to complete an online application, which is available in the eLearning section of our website, along with step-by-step instructions and guides. If you have questions about the licensing process, please feel free to contact us by sending an email to or call toll-free 1-833-CALGROW (1-833-225-4769) to speak to a licensing specialist.

Education and Outreach for California's Cannabis Cultivators

The California Department of Food and Agriculture is shining a light on the hardworking cannabis farmers who are driving the industry forward and promoting the benefits of a strong and safe legal market. "This is California Cannabis" will feature comprehensive outreach and education efforts, including community events and workshops, while also highlighting technical assistance and support that is available year-round to applicants seeking cannabis cultivation licensure and to licensed growers.

Digital CalCannabis licensing ads.

Profiles of Farmers

As a part of the “This is California Cannabis” campaign, we are introducing a quarterly CalCannabis eNewsletter, which will include profiles of licensed commercial cannabis farmers, cannabis updates, tips, and other useful information. We also will continue to send email alerts to the grower community with timely information and news about the industry. To receive a copy of our eNewsletters and email alerts, please subscribe to "CalCannabis News, Updates, and eNewsletters."

Read the Profiles of Licensed Cannabis Farmers

New Video Series: California Cannabis Conversations

We are proud to introduce “California Cannabis Conversations,” a new video series featuring hard-working and passionate licensed cannabis farmers throughout the state, hosted by CalCannabis Director Richard Parrott.



Campaign Videos

The following videos were developed for the “This is California Cannabis” campaign to illustrate the dedication and passion of our state’s licensed cannabis farmers. Additional videos will be added, so check back soon or subscribe to "CalCannabis News, Updates, and eNewsletters."



Campaign Toolkits

We need your help. Join us in celebrating the dedicated cannabis farmers and our committed partners who together are moving the state’s legal cannabis industry forward. Each of the toolkits listed below — one geared toward cannabis farmers and one for other stakeholders — offers in-depth information about the campaign, shareable content and assets, and useful resources to help you take part in “This is California Cannabis.”

Downloadable Campaign Graphics

Click HERE to view a collection of downloadable graphics you can share with one of the recommended social media, website, and/or newsletter posts included in the toolkits listed above.

How to Interact

Follow us on the social media channels listed below and subscribe to our "CalCannabis News, Updates, and eNewsletters" email alert to receive our new newsletters.

Helpful Resources to Get Started

Facts Sheets

Reference Guides

Instructional Videos