Dairy Promotion Approval
If you are planning a promotion to market a dairy product, please contact
us in advance and provide the following information:
- Your name/name of company you are representing/name
of the product being promoted.
- State whether you are affiliated with any diary companies.
- In the case of a cross promotion, state what portion
of the cost the dairy company is paying.
- A brief description of the promotion.
- A copy of the ad, indicate whether a coupon or store
membership card will be used.
- If the promotion involves a coupon, indicate how the
coupon will be distributed and the anticipated redemption rate.
- The term of the promotion or coupon.
- A cost estimate of all costs involved in the promotion.
- If a manufacturer is doing the promotion, costs would include raw
product, overhead, processing, advertising, and redemption.
- If a retail store is doing the promotion, costs would include invoice
or replacement cost of the dairy product, the retailer’s cost of doing
business, advertising, and redemption, also indicate whether the manufacturer
is providing any allowances.
