Making Magical Memories

For the Golden State's diverse citizenry, the network of California fairs is an economic, social and cultural bonanza that enriches the lives of Californians from every background and walk of life. California's fair network dates back to before the Civil War as a way to advance public knowledge of agriculture and provide a community gathering place. That tradition continues to this day, but with modern innovations that bring home the importance of agriculture to a more urban population.

The fair experience is a memorable one. Whether fairgoers attend to enjoy the exhibits, food and entertainment, or participate in competitions, fair memories last a lifetime. Young people, especially, cherish the fun of the carnival, the awe and curiosity inspired by exhibits, and the pride of competing in junior livestock events. Fairs are for everyone, but fairs and children are a magical mix.

The annual fair is just one of many events that take place year-round. As a result, the fair network creates the opportunity for small- to medium-sized businesses and nonprofit community groups to make money from these year-round activities. These interim events further boost jobs, incomes and tax revenues in every county throughout the state.

While the California fair network makes it possible for this economic activity to occur, it must be emphasized that fair organizations are public, not-for-profit entities that exist to promote industries of the state and provide a community gathering place. They do not receive state general fund monies in support of these efforts.

The California Horse Racing Act of 1933 legalized pari-mutuel betting and established a special account for continuous state funding of fairs from a portion of the receipts. The fair network receives approximately $30 million annually from this special fund for operating costs and critical infrastructure needs.

What is California's return on investment for the $30 million that the fair network receives from the state special fund? The economic and job impact of the fairs is huge. Further, cultural aspects of fairs add an intangible human element to the impressive statistics. For its modest investment, the return for Californians is substantial from the 78 fair organizations operating in this state. They touch the lives of countless Californians by producing clear economic and social benefits.